Be Careful What You Hashtag #

Not that this applies to me at all but sure is something for people/businesses with some exposure online to make sure about.

So a recent example of what being careful what you hashtag is the DiGiorno Pizza brand.

One of their social media people made a mistake and hashtagged a domestic violence reference trending topic in a total out of whack stupid context. Not only was it seen but it created a shit storm of bad PR for them. (reference

On the bright-side #1 we are all human and screw-up. And #2 they realize it and are totally taking the appropriate steps to say sorry.

Lesson learned: If people follow you or your brand online make sure before jumping on the “trending” bandwagon to do a tiny-bit of research first.

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