Udemy is an online marketplace where you can create and teach a course to people or take course to learn. They have both free and paid courses and they have them on lots of different topics and categories. Nothing new as far as an idea. Basically a middle man taking their cut in return for hosting stuff and some exposure.
I’ll say my first impression upon finding their site was a positive one. Pretty easily layed out and not too much clutter. I found some courses I thought would be interesting and signed up as a “student”.
So after a few months of checking out different paid courses and free ones I realized that really there was no difference in quality than other sites that offer products. Like Clickbank/JVzoo/etc… It is basically the concept of “lip-stick on a pig” you have to look past to find decent shit. What I mean by that is the typical marketing concept of “sell the sizzle not the steak”.
WTF do I mean!
I mean lots of people will create a product that looks wonderful on the outside but in reality could be total shit. Pretty things tend to sell better but that doesn’t mean they are of any quality. Especially this gets skewed when you are talking about it in the reference of the internet.
I mean if I get a hamburger at a restaurant I can use common sense and know that if it looks kinda “meh” that perhaps it won’t taste as good as if it was presented a bit nicer and more appealing. Not to say that a “pretty” presented hamburger will taste better than an “ugly” one but it is a bit easier to judge as the thing is right in front of me.
When presented with a pretty sales page or video online I don’t believe you can get as much detail as something right in front of you.
Ok…ok….so I am ramblin’ a bit. To the point!
The point is Udemy REALLY pushes the “lip stick on a pig” to a fault! What their courses lack in knowledge they make up for in “pretty presentations”.
Why do I say this and what does this have to do with becoming an instructor and teaching a course.
EVERYTHING! Just keep reading.
So I took action and put a course on Udemy as an instructor to teach. The course itself had great to the point easy to follow info. The graphics and copy on the “sales” portion were easy to understand and to the point.
Basically it was as much they could expect from a person and the course was not being sold. It was going to be free!
My thoughts were that I’d provide some good information for people interested in the area my course was in. They receive good information for free and I get to build a relationship with them and perhaps have them join my email list to further building.
So basically the concept I had in mind was Udemy provides me with the platform to release the stuff. I then provide them with quality information to share to people. If I decide to not charge Udemy still gets lots of benefits because I am providing them with content and pushing traffic their way. Which in return they now have potential new people who they can sell to once they sign-up for my course. Decent trade-off I thought.
Well not the case. Before your product/class whatever you wanna call it can be featured in Udemy’s marketplace you have to pass a manual review. Ok no problem I thought. The course is solid I submitted and the graphics/video are clean and to the point. I was wrong!
Udemy’s people sent me suggestions to improve my product/course before they would put it in their marketplace. Ok that is not that big of a deal. Perhaps I didn’t fill in a thing here or there.
What I realized was that it wasn’t about improving the course as much as it was making it “pretty”. Not a big deal to some but to me it is. If a product/course looks pretty damn decent from the outside then it should be good to go. Since the most important is what is actually in the course that counts.
I’m tired of blabbing about this topic but here is the points. After dealing with Udemy on the affiliate side and the course/instructor side I started getting a very strong vibe of either someone doesn’t get the reality of providing good stuff or someone doesn’t give a fuck and wants to put off an elitist attitude and not provide quality as much as make money. And with a few Google searches my vibe got stronger and found out a lot more shit on why I won’t waste my time with Udemy.
So points to take for “Should you become an instructor and teach a course”…
and there is more with a search in your fav. SE!
To base a course off strictly making it as pretty as possible is fucking useless. Not everyone has the skills or money to produce crazy perfect to your liking graphics and videos. There are TONS of people out there with amazing info. to share and teach that you are passing off on. If that is your business model then great I will just go elsewhere.
The idea of using Udemy to share good content for free and in-return get something from it is a waste!
“You have no way to email your buyers. This pisses me off cause when I update a course or something or even when I put out something new I can’t blast out and let my users know. This is B.S. cause I have a right to email them as they have done a commercial transaction with me.” (taken from Jeremy Schoemaker’s post above)
I don’t for the slightest bit believe the argument “we are trying to provide the best quality that is why we have these standards”. No nobody says that specifically yet but that is the approach. A site like Udemy is basically like Clickbank or JVzoo. The difference is the other 2 realize the online business model much better.
So should you become an instructor and teach a course? NO! Your time is much better spent creating a course and sales material that fully represents you 100% of the way thru. If a certain marketplace doesn’t like it well fuck um’ and go somewhere else or host it all yourself.
Reason I say this is business to me is not about being cookie-cutter. It is about injecting your personal creativity into it and do it your way as much as possible.