As someone running affiliate marketing promotions, it’s very important that you learn how to write pre-selling content. So many marketers assume that the sale is in the bag because the product they’re promoting has a great sales page. Really, it’s up to you as the affiliate to use your relationship with your readers to get them sold on a product before they even see the sales page.
If you focus on pre-selling, and do it well, you’ll have much higher conversions and make many more sales than those with much larger lists.
Your Relationship Is the First Step
The first step in effectively pre-selling is having a relationship with your list, on your social media accounts, and to your audience in general. This relationship will get people to read what you have to write. They’ll want to hear more from you because they trust and like what you have to say. This gets your foot in the door, and your content is going to do the rest on earning you the commission.
You’re going to write pre-selling content for everything you promote. You can do this via blog posts or autoresponder emails. Some people maximize their use of their content by using it in more than one place. Actually, repurposing your content is a great way to save time and earn more money in just 60 minutes per day.
What’s Special about what you’re Promoting?
You really have to dive into what’s unique and beneficial about the product. You’re not just going to send the canned e-mails so many other affiliates rely on. You’re really going to spend some time making your promotions great. You’ll see the benefits in the form of higher conversions and more sales. If you want to earn more in less time, you have to learn how to be more efficient and convincing with your pre-selling e-mails and blog content.
Start by evaluating the product at hand, making a list of its benefits and unique features. Ask yourself how it serves the customer and what’s different about it from anything else on the market. Essentially, you want to convince yourself about the product so you can convince others.
Writing Pre-Selling Content
You can draft your pre-selling content once you have the facts and benefits of the product written down. Whether you’re writing a blog post, broadcast email, or autoresponder e-mail, you’ll need a great article title or e-mail subject line.
When you’re writing a blog post designed to get search engine traffic, you should include the name of the product within the headline or subject line. You should also leave a little mystery so people will want to keep reading.
You don’t need to worry about including the product name in the subject line of an email–just make sure it calls out to the right kind of reader and adds an air of mystery so they’ll click.
It can help to analyze blog post titles of product reviews you enjoy. Also, evaluate e-mails you’ve received and paid particularly close attention to. It’s fascinating to study and understand what makes people interested in one subject line or title over another.
Start out by stirring up emotions within the body of the article or e-mail. You want to draw people in with their problem. Make them feel the pain or the desire and the feeling that they have to improve their situation.
Then, start to get them on your side by showing them that you understand what they’re going through. This is a fantastic place to tell a story– either your own or someone else’s. You want them to read from top to bottom and a story grabs their attention.
Guide them through all the way to the conclusion by holding their interest, making it all about them. The ending should include a solid call to action to get them to click over to the sales page.
Generally, pre-selling content on a blog is longer and more in depth than pre-selling content on an e-mail. You can include more product-focused information, including your own review, on a blog post. You don’t want your e-mail to be too long because then many people won’t read it. Play around with the length a bit and see how that affects your conversions and click-through rates.
Feel free to be a bit mysterious in your content, while still guiding them to the conclusion that they need the product you’re linking to. Try to find something intriguing on the sales page you can mention— something they’ll have to click over to see.
Depending on what you’re promoting as an affiliate, you may want to consider offering a bonus or something no one else can offer. You can even put some scarcity on this bonus, so only a certain number of people can get it. Or maybe they have to buy through your link within a certain amount of time.
Be sure to pay attention to the affiliate rules, because you’re not allowed to offer bonuses for some products. The bottom line is that you want to do something that sets you apart from anyone else who’s promoting.
The entire point of writing pre-selling content is to get people sold on the item before they even see the sales page. A big part of the secret is that you have to add that human touch. Make them feel that you understand exactly what they’re going through, because you do.
Don’t be just another marketer promoting a product–really care about your audience and know that what you’re offering really can help people. Use elements of copywriting and psychology, and your conversions will be high.
Writing Pre-Selling Content in Under 30 Minutes
Know that your pre-selling content does not have to be long. You can definitely fit most articles or emails into a 30 minute slot. Getting two of these done in one day is certainly not out of the question. It’s all in how you schedule your time and plan your affiliate promotions.
I’ll say it again–one of the best ways to learn how to do this is to examine the pre-selling content of others. If an affiliate sent you to buy something in the past, consider what led you to buy. If you’ve bought something from me before via an affiliate, was it my sales page or did they say something in their e-mail that convinced you? Analyze yourself on a psychological level and it can help you understand what makes people buy through your affiliate link.